From our lecture about branding I learned a lot about what the design of our brand needs to convey and what that can tell any potential people who view our brand purely on design choices and what we choose to show. This post will be doing a deep dive into the my development into our teams game The Wayfinder's branding design throughout development.
Early concepts and designs:
This was a quick mock up of our title that I made during the lecture on brand it centralised the main character you play as and kept the fonts and style quite simple. Although this may have been a good start I wanted to start from the ground up since the idea of using this font could give the wrong connotations to our brand, so I started again working with different fonts and then working my way up from there.
Choice of fonts and styles:
We quickly decided that overall the fonts that were more geometric and originally sans serif suited the brand really well, then I started adding some flair to them. I wanted to try different textures but them it felt too noisy and also wouldn't translate well when scaled up.
After that I wanted to change the shape to some of them, this resulted in us going for designs that. had arrows in the title, this couldn't give the connotation that you are on a journey. but then this felt too much like the arrows didn't fit with the design.
we settled on this design...
until someone said the arrows looping round like that felt very 'racing game' and now that that was brought all the team can't see this without whole heartedly agreeing. so it was back to the drawing board.
Second Iteration of the Title:
It wasn't going back to the start though the fine details to the F and the N in the last design were really well received and felt like the start edges worked well with the cold metallic robot design. so I adjusted what I had to make the next iteration.
The arrows were still a no go despite being well received we saw them as a racing game design and it went against our design goals, but the actual font design went down a treat!
This is what we settled on for the final title, I made a set of colour ways incase we needed some for different coloured backgrounds etc.
Logos for the brand:
Now we have a font type we wanted to move onto logos since we would need some for different aspects of the brand (for instagram etc.) so I took in the font to consideration and started iterating on lots of different designs
These were all the designs that I made to try and capture the style of the game, I started throwing some colour in the games logo so we focused on that
In the end we felt like the designs were getting way too complex and we want back to the black and white and settled on this one as it matched the minimalistic design of the title and that kept our brand uniform.
Final thoughts:
I am happy with the branding that I have produced for the game I think it suits the style of our game and will leave the heavy lifting for the game as the brand doesn't need to be anything complex for the viewer to interpret.
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